It’s been just over 2 years since EmailDirect debuted its integration with Magento, and we have continued expanding and fine-tuning its functionality ever since!
If you’re not familiar with Magento, it’s an incredibly high performance eCommerce Platform used by mid-sized online retailers; flexible enough to meet the unique needs of dot-coms worldwide! Sounds a bit like EmailDirect, doesn’t it? We’re a perfect match!
The EmailDirect – Magento integration is a free extension that can be installed from the Magento Connect Marketplace. Once installed, this integration sends data to EmailDirect, including subscriber data and customer purchase behavior information from the Magento eCommerce Platform to EmailDirect, without complicated API development. Magento users can leverage the eCommerce data to automate email campaigns based on top purchasers, top products sold, and other purchase behaviors such as abandoned shopping carts.
Recent add-ons to this one-stop shop include sending dynamic product information to individual Subscriber data for personalization in Creatives to be used in “Rate Your Product”, “Abandoned Cart Reminders”, and “You Might Like” type Campaigns. We’ve also added Multi-Store Functionality, and a Pop-Up Modal (or an iframe) for subscription sign-ups!
The best part about all of these tools, are that they will increase your ROI and come at no cost to EmailDirect clients! So if you’re already an EmailDirect user and want to get the most out of your Magento platform, contact your EMC for more information about the Magento Integration!
Take a look at a few at a few recent blogs on the productivity of targeting by Purchase Behaviors!
• Abandoned Cart Advantages, The WHY
• Abandoned Cart Advantages, The How
• Customer reviews: your email marketing secret weapon
• Utilizing Categories to the fullest potential!
If you already are integrated with Magento, see if you’re on our latest version or contact your EMC!
